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    Sound Design

    Signaling a new era for audio, Senal was created to provide balance between quality and value. Their products range from shotgun microphones to studio headphones, all backed with a ten year commitment. As with all Gradus brands, the strategy was to infuse informative and useful content with each product.

    Our challenge was in finding the right name that would have all of the characteristics of a well-established trusted brand, and the right look that would separate Senal from the pack without appearing as an outsider. In the world of sound, simplicity is a strength, as it implies cleanly sharp soundwaves.

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    • Name + Logo

      Senal, meaning 'signal', is all about the smooth sound waves that emanate from and are captured by the audio gear they produce. Thus the inspiration for Senal's key supporting color comes from the smooth sea, so as to reassure that all Senal products are of sound design. The logo itself retains simplicity and flexibility by being colored neutrally.

    • Packaging Design

      The sea blue chosen for the box was meant to convey a sense of calm and serenity that accompanies the clarity of sound that is Senal. The typography style is meant to give the products a modern, techno-edge, and is printed in metallic ink for added effect.