Print
 
Return to Portfolio
Next
Prev
 
    • pause
    •  
    •  
     

    A Rock Solid Brand

    Being a fundamental brand of the Gradus Group, YODI turned over every rock to find and create Pearstone. This new brand would cover a wide variety of product types and would therefore have to be flexible enough to communicate a consistent message of strength, durability and reliability.

    YODI created the name, logo, product designs, and packaging materials that would quickly establish the Pearstone brand as a backbone of the Gradus Group business.

        Read more Hide me

    • Name + Logo

      Since we knew this brand would be coming to market with a variety of product types, we developed a name that would stand strong and tall. Pearstone achieved the goal by providing a consistent meaning to consumers, regardless of the product category. The logo reinforces the meaning of the Pearstone name, by appearing both modern and strong.

    • Product Design

      YODI designed a series of cable tips using the Pearstone symbol as the core design element, which serves to reinforce brand recognition.

    • Packaging

      YODI set a general theme for Pearstone packaging which would be used as the basis for all future packaging materials. The red and grey color pattern would be used as the background for all materials, providing strength in colors.