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    Military Catalog

    The government sales devision at B&H had been operating without specialized material to target prospective clients. YODI was asked to create a catalog that would be geared specifically to US military and law enforcement procurement departments. The catalog was designed to appeal to both purchasers and users, which created a challenge, since each group has different needs. It had to be concise and to the point so that purchasers would find it easy to browse, as well as offer added-value for users by containing short educational tidbits on different technologies and product types.

    YODI employed a specialized staff of writers, editors and factcheckers in order to create the product content which included gun scopes, binoculars, night/thermal vision, and surveillance equipment. A group of experts served to augment the team and helped create the educational content.

    The catalog was successful at branding B&H as a top source for government military and law enforcement technology needs. With a catalog in hand, the sales division was properly armed to initiate and close their sales.

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    • Branding + Cover

      The government division needed to stand out from other B&H divisions by being government centric. YODI created a very simple solution with a sleek "GOV" symbol that would be used on the catalog, postcards, website and other materials. The branding, drawing from earth tones, was designed specifically to coexist with the B&H brand. The cover was designed for maximum impact, since purchasers are accustomed to receiving a multitude of catalogs and marketing materials – all vying for their attention. We got theirs.

    • Specialized Products

      The catalog featured hundreds of specialized military and law enforcement equipment, which required a unique approach to design and layout. The information was chopped into bulleted lists which made it easy to compare and find what the reader needed.

    • Education

      The target audience for the catalog is a highly skilled and knowledgeable bunch, who appreciate efficient guidance on the latest technologies as they make their purchases. We included short paragraphs, charts and illustrations to address this need and to increase the catalog's value.